WASHINGTON, D.C. - As healthcare premiums skyrocket and everyday prices continue to climb, the Service Employees International Union (SEIU) is running a multistate campaign to talk to voters about who’s to blame and sharing the stories of nurses, homecare and public service workers. The program targets House Republicans who have consistently voted for policies that inflate corporate profits at the expense of families, including allowing healthcare subsidies to lapse at the end of the month.

The eight-figure House accountability campaign, including ads running across digital platforms and TV stations, represents one of SEIU’s largest investments to win back a pro-worker majority in the U.S. House in the 2026 midterms. The spots feature compelling first-person narratives of community members whose lives have been upended by Republican-backed policies and cuts. SEIU is also part of the Battleground Alliance, an extended coalition uniting national, state, and local organizations in battleground districts across the country to flip the House in 2026.

At the heart of the launch is a new ad, “The Drive,” featuring Amy, a homecare worker and SEIU member in Homer, Alaska, who walks viewers through the hours-long trip she and her neighbors would face if their local hospital shuts down due to looming Medicaid attacks. The ad illustrates how Republican policies are already threatening life-or-death access to care for families.

The ad will run across her home state of Alaska, with additional worker-led stories rolling out in the coming weeks focused on SNAP, Medicaid, housing, and the rising cost of healthcare. This member-led story joins a number of SEIU political ads that have run in Wisconsin, Colorado, California, Pennsylvania, and Arizona highlighting congressional Republicans’ votes against working families. The ad featuring Amy’s story will also be featured on TV on Sunday Night Football and Monday Night Football across Alaska.

“Working people know exactly what these Republican cuts mean because they’re struggling to make ends meet and to access affordable care for their families," said SEIU Executive Vice President Joseph Bryant. “From healthcare workers in rural Alaska to caregivers in Virginia to public employees in Wisconsin, our members are telling the truth about how harmful these policies are, and we’re making sure voters hear them.”

This effort is part of SEIU’s larger 2026 political strategy and this next phase of House accountability is part of SEIU’s year-long effort to hold Republicans accountable for policies that harm working people, calling out Republican cuts to Medicaid and refusal to extend Affordable Care Act subsidies during the Shutdown. SEIU’s work has included hundreds of accountability actions across the country, multi-million dollar ad campaigns, and tens of thousands of constituent calls driven to Capitol Hill.

“Rep. Nick Begich and Republicans in these battleground districts have repeatedly chosen greed over people, and our families are paying the price. They’re okay with walking away from us and letting us die,” said Amy Backus, homecare worker, and member of SEIU 775. “We’re making sure that every voter knows the truth before they head to the polls in 2026.”

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