Major Ad Buys Target Latino and African American Communities And Key Congressional and Senate Races

Washington, DC - In its final two-week sprint to get out the vote, SEIU is making major ad buys in key presidential battleground states as well as in House and Senate races to: get out the vote in the African American and Latino communities, which were critical to President Obama's win in 2008; to drive home what's at stake in this election; and to make sure we have a President and Congress that put the needs of all working families first.

We've said time after time that the choice in this election is clear, and these final two weeks we're going to continue to drive home that message," said Brandon Davis, SEIU National Political Director. "With Mitt Romney and other anti-worker candidates, we will return to the failed Bush Administration policies that wrecked our economy in the first place and eroded the nation's middle class. President Obama believes in building the middle class. He not only says it, his policies prove it."

• In Colorado, Florida and Nevada, SEIU is releasing "Maria+Oscar" and "Mildred+Toms," two new Spanish-language television ads that discuss the positive changes President Obama has delivered during his first term in office. The $250,000 ad buy will air in Las Vegas, Nev., Denver, Colo., and Orlando and Tampa, Fla. These ads come on the heels of SEIU's major Spanish-language ad push that began in June with a $4 million Spanish-language ad buy in partnership with Priorities USA Action. View the new ads, which feature SEIU members: http://bit.ly/OWWP93.


• In Nevada, Ohio and Wisconsin, SEIU is launching $300,000 in ads on African American radio stations that discuss the positive changes President Obama has delivered, encourages early voting, and describes how Mitt Romney's regressive policies would set back the black community. The two sets of ads target youth as well as older audiences. The ad for the older audiences features SEIU members. Listen to the ads here http://bit.ly/VkNSnW.


• In Nevada's U.S. Senate race, SEIU is continuing its $350,000 five-week Spanish-language television ad campaign. After highlighting Dean Heller's votes against Pell Grants, the DREAM Act and even against helping families facing foreclosures, "Putting Politics Before Our Families" highlight's Heller's votes against investments in education and the nation's safety net through Medicare funding. A copy of the ad can be seen here http://bit.ly/OWWIKC.


• In California's 10th District, SEIU launched two new 60-second Spanish language radio ads in the hotly contested Congressional race in California's 10th District. "Immigration and Education" and "Medicare and Seniors," are the next two ads in an aggressive $280,000 Spanish-language radio campaign that is running through Election Day in the Stockton, Modesto and Merced media markets. Listen to the ads here http://bit.ly/RdYqHi.

With 2.1 million members in Canada, the United States and Puerto Rico, SEIU is the fastest-growing union in the Americas. Focused on uniting workers in healthcare, public services and property services, SEIU members are winning better wages, healthcare and more secure jobs for our communities, while uniting their strength with their counterparts around the world to help ensure that workers--not just corporations and CEOs--benefit from today's global economy. www.seiu.org"

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